Foundation Level

Tattoo Marketing Basics

Master the fundamentals of ethical marketing, build your brand foundation, and learn to attract your ideal clients consistently.

8 Weeks
Beginner Friendly
Lifetime Access
Course Investment CAD $299 Enroll Now
Tattoo Marketing Basics Course

Who This Course Is For

New Tattoo Artists

Just finished your apprenticeship and need to build a client base from scratch

Struggling Studios

Have the skills but inconsistent bookings and unclear marketing direction

Growth-Minded Artists

Want to scale beyond word-of-mouth and build a sustainable business

Studio Owners

Need to market effectively to attract both clients and talented artists

What You'll Learn

01

Brand Identity Development

Define your unique artistic voice and values. Create a cohesive brand that authentically represents your work and attracts your ideal clients.

02

Portfolio Optimization

Learn professional photography techniques, image editing basics, and how to curate your portfolio to showcase your best work across all platforms.

03

Social Media Mastery

Build an engaged following on Instagram, TikTok, and Facebook without becoming a full-time content creator. Strategic posting that drives bookings.

04

Client Acquisition Systems

Develop consultation processes, booking systems, and follow-up strategies that convert inquiries into booked appointments consistently.

05

Ethical Marketing Principles

Market your services with integrity. Learn to promote your work authentically without manipulation or false promises.

06

Pricing Strategy

Set prices that reflect your skill level, attract quality clients, and ensure business sustainability. Stop undervaluing your work.

Course Curriculum

8 weeks of comprehensive, actionable content

Week 1

Foundation & Self-Assessment

  • Understanding the modern tattoo business landscape
  • Defining your artistic niche and ideal client avatar
  • Brand values and positioning exercise
  • Competitive analysis within your local market
  • Setting realistic business goals and KPIs
Week 2

Visual Brand Development

  • Creating a cohesive visual identity
  • Logo and branding basics for tattoo artists
  • Color psychology and brand aesthetics
  • Professional photography for tattoo work
  • Editing and enhancing your portfolio images
Week 3

Instagram Marketing Strategy

  • Optimizing your Instagram profile for discovery
  • Content planning and posting schedules
  • Hashtag research and strategy
  • Stories, Reels, and carousel posts that convert
  • Engagement strategies that build community
Week 4

Multi-Platform Presence

  • TikTok for tattoo artists: trends and best practices
  • Facebook business pages and local marketing
  • Building a simple but effective website
  • Google My Business optimization
  • Cross-platform content repurposing
Week 5

Client Communication & Booking

  • Professional consultation processes
  • Email and DM templates for inquiries
  • Booking system setup and management
  • Setting boundaries and managing expectations
  • Follow-up sequences for abandoned consultations
Week 6

Pricing & Value Communication

  • Understanding your costs and desired income
  • Pricing models: hourly vs. project-based
  • Communicating value without apologizing for rates
  • Handling price objections professionally
  • When and how to raise your prices
Week 7

Community Building & Reputation

  • Building relationships with other artists
  • Networking at conventions and events
  • Encouraging and managing client reviews
  • Handling negative feedback professionally
  • Creating brand ambassadors from satisfied clients
Week 8

Sustainable Growth Strategies

  • Creating systems that scale with your business
  • Time management for artist-entrepreneurs
  • Building a waiting list and maintaining momentum
  • When to hire help (assistant, social media manager)
  • Long-term business planning and goal setting
Online learning format

Course Format & Duration

Video Lessons

High-quality video content you can watch at your own pace. Total 12+ hours of instruction.

Workbooks & Templates

Downloadable resources including worksheets, templates, and checklists for immediate implementation.

Case Studies

Real-world examples from successful Canadian tattoo artists who've implemented these strategies.

Lifetime Access

Learn at your own pace with permanent access to all course materials and future updates.

Our Ethical Marketing Commitment

This course teaches marketing strategies that prioritize authenticity, transparency, and respect for your clients and the tattoo community. We do not teach manipulative tactics, false scarcity, or any practices that compromise your integrity as an artist.

All strategies comply with advertising regulations in Canada and respect the professional standards of the tattoo industry. You'll learn to market your work in ways that build trust and long-term relationships.

Ready to Build Your Tattoo Business?

Join hundreds of Canadian tattoo artists who have transformed their approach to business through this course.

One-Time Investment CAD $299 Lifetime access • All future updates included
Enroll in Marketing Basics

30-day satisfaction guarantee

Secure payment processing • Multiple payment options available

Have questions? Contact us or check our refund policy